How to launch a personalized coupon strategy? Coupon campaign ideas and distribution possibilities explained.
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Coupons have already become sophisticated marketing tools, which not only drives sales, but also helps in building branding image and customer loyalty. By using a modern infrastructure, coupon campaigns are also a source of tracking data for CRM used to build and continuously improve the marketing efforts in general. Do you need them? Coupons can help almost every business type and size, if only a strategy is well thought through and planned accordingly to the current budget and clear marketing goals. The way you run coupon campaigns must be consistent with the way your marketing department works.
More about offline coupon tracking here. After choosing a coupon provider, you need to plan your strategy ahead. In the beginning, run small campaigns with diversified parameters, such as discount value and type, duration, discounted products, etc. Crucial to succeed and move forward is tracking the performance of every single coupon and campaign you launch. You must be patient and aware that it will take time and numerous experiments to figure out what works best for your business.
Quick Tip: If you run a small business, start from choosing one product and run coupon campaigns from time to time with different discount types and values. Results will show you which of the discounts work best. Start free trial. You can strengthen the power of offered incentives once you learn how to use special occasions and holidays to run coupon campaigns. Besides official holidays, personal celebration days, such as birthdays and anniversaries, of your customers are also perfect for a coupon.
You have most likely already heard that personalization is paramount to successful marketing. I guess you also heard, or even experienced, the overwhelming privacy hiccup amongst modern consumers. In these circumstances, using personalization in your coupon marketing becomes thin ice, which needs to be trodden upon lightly.
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Does it mean it is better to give up personalization? Of course not. To offer relevant deals, which let your clients save money, you need to first know your audience.
For example, there is no point in offering another winter coat to a customer right after she purchased one. There are things people buy daily, and other items that are only needed from time to time. Following this, your coupon marketing must operate with more sophisticated algorithms and personalize offers in diversified ways.
Quick Tip: Remember that personalization cannot be managed manually at scale. Even in the beginning, it is worth it to invest in coupon marketing software that already supports coupon automation. We have listed many of ready-to-go examples that you can use in your coupon strategy.
Note: Gamification in promotions builds unique customer experiences that increase engagement, loyalty, and retention. We were writing about it here. Coupons can be attached to your answer to a complaint or live chat conversation. Note: This tactic, used by global giants, reduces the number of cart abandonments. Divide your customers according to the revenues they bring. Create exclusive discounts or gift cards for those who bring the highest profits.
Note: Remember to emphasize the individual character of the discount. Note: Flash-sales are good to use to experiment and try out new campaign ideas.
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Note : The way custom events work enables you to build coupons at every point of the sales funnel and use almost every interaction to trigger coupon send outs. Each time a new customer places an order, you should trigger an automatic multi-level coupon send out, which delivers coupon codes to active users from time to time. Send one coupon to a dormant user, and schedule automatic reminders, e. When the code remains unused, reminders will notify user automatically. Note: You can read more about coupon reminders in a separate article. When you get to 10 code redemptions, you can get a special free product.
Each week, a new product is awarded, so keep an eye on the ball! Note: Great referral programs are gamified, multi-layered experiences so be creative! Points are exchanged for coupon codes divided into categories loyalty levels. Plus, customers can get extra points by sharing their content on social media, writing reviews, or providing answers to the weekly quiz. Note: Loyalty programs should offer attractive incentives and be good fun no matter how long a customer participates.
Note: Social media sites are the right places for contests in which coupons can serve as rewards. Coupons, even those made with lots of creativity, must be appropriately targeted to work effectively. The way you segment your audience must be consistent with shopping patterns and habits performed by your customers.
At the very beginning, take your time and learn what habits and features shape your customers buying activities. Then, you will be able to divide the audience into segments and create campaigns accordingly to their preferences. There is no customer segmentation that works for every business, or even for two different businesses. As every business and audience is unique, you need to dive deeply into the CRM and sales data to choose customer segments criteria.
Advanced segmentation used to target coupons typically requires a combination of many criteria, e. Having an idea and, finally, coupons in place are just half of the way to campaign success.
The other half depends on whether or not you will be able to reach your target audience and put coupons in front of them. Great Saving Ending Soon Use retailresource. Savings you can see. For a limited time only. Don't miss out.
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